Livestream conducted a survey with New York Magazine to learn how consumers use live video. We received over 1,000 responses from a diverse range of professionals: marketers, educators, government employees, church leaders, and more. We’ve compiled their responses into an infographic of live video stats. Read more to learn about the importance of live video as a marketing and distribution tool, and why audiences expect live content.

• 81% watched more live video in 2016 than in 2015.
• 80% would rather watch live video from a brand than read a blog.
• 82% prefer live video from a brand to social posts.
• For 56%, breaking news is the type of live video content they watch most often. Conferences and concerts are tied in second place with 43%.
• 67% of audiences who watched a live stream purchased a ticket to a similar event the next time it occurred.
• 87% would prefer to watch online if it meant more behind-the-scenes content than a standard TV broadcast.
• 45% of audiences would pay for live video from a favorite team, speaker, or performer.
• 67% of viewers say quality is the most important factor when watching a live stream.

We asked respondents to choose their favorite video platforms in order of preference:

• Livestream: 45%
• Facebook Live: 66%
• YouTube Live:70%.